A Book, Well Designed, is a Work of Art

Picture a book. Hold a book in your hands. Feel the texture.  Examine the cover. Look at the publication page, the dedication, the acknowledgments.  Even before you’ve opened to the first page, you’ve come face-to-face with a work of art. Look at the binding, the...

Indie Publishing vs. Self-Publishing

You’re heard the stories about the incredible success that The Martian and 50 Shades of Grey had after their authors chose to launch the books via self-publication. You’ve very likely heard of Hugh Howey and A.G.Riddle. They earned their wings via self-publishing as...

The Business of Self-Publishing

Every person who writes a book is an entrepreneur.  Yes, there is an aspect of art in writing a book, but there is an equal part which is all business. You embraced the art, now you have to embrace the business. And why not. The business end is how you let readers...

Five Habits of Effective Digital Marketing

Don’t you hate that phrase: effective digital marketing. Don’t you hate when you hear about how successful some guy or girl is in getting their product noticed; in the case of this blog, the book that you have written or had ghostwritten. Here is what I know. It’s all...

Five Steps in the Self-publication Process

You’ve written an awesome book. It may be your first, your second, or your tenth. It may be a novel, biography, business book, or self-help book. Now it is time to see your creation in print, in an e-book format, and perhaps even an audio version. There are Five Steps...