A fantasy novel written by Jeyda Bolukbasi and book design by Graham Publishing Group.
So you have written a book and decided to self-publish using Amazon KDP. Now you want to make sure you are utilizing the platform in the most efficient way possible. Or maybe you have already published and are looking for ways to increase sales.
Amazon is an essential tool for self-publishing authors. You want to place yourself in the best possible position to be successful.
It is important to optimize Amazon your book page, author page, and the metadata associated with your book. Below are a few aspects to consider when you publish with Amazon KDP.
- Book Design: Make sure your cover, print book, and ebook are professionally designed and formatted. You want a design that stands out and is commercially viable while also representing your vision for the book as the author.
- Uploading/Metadata: Selecting your keywords and the categories your book will be placed in is crucial and often overlooked. What genre is your book? What categories within that genre does your book fit. What keywords are ranking the highest?
- Author central: Readers often want to know the authors they are reading. Author Center is accessible for KDP authors and a great way to gain exposure while making additional details available to potential readers, including a bio and link to your blog.
- Amazon Ads. Launching an Amazon ad campaign for your book can be a cost-effective way to specifically target market your audience.
- KDP Select: Take advantage of the Amazon promotional programs KDP offers. Are they a good fit for your book, and how best to utilize them?
- Strategy: Be willing to change your approach. Track sales and trends. Continue keyword research and adjust as needed. One of the fantastic things about Amazon KDP is you can change your keywords, categories, and pricing.
- Book Description: One of the first things potential readers will find on your book page is the description. An excellent summary reveals enough information to hook the reader while not giving away any spoilers. A compelling book description is a very potent marketing tool.
These options are not for everybody; it is vital to recognize what you want to accomplish with your book.
Are you trying to maximize your exposure and reach as many potential readers as possible? Or is this book for family and friends, and if it happens to find somebody else searching on Amazon, that’s great too.
Need help? We got you covered.