Jul 16, 2020 | Marketing, Publishing
You’ve heard the saying: There is no Plan B. That’s how you should feel about the marketing of your book. Plan A: Market the heck out of it. If there is a Plan B, it should be: Market the heck out of it even more. Yes, I know, I’m putting the cart before the horse....
Apr 16, 2020 | Publishing
Begin with an assumption. You’ve written a book. A novel, biography, business book, self-help book. It’s done. Now it’s time to publish; time to publish smart. Here’s some simple, but vital pieces to the publishing puzzle. Your book is done, but not perfect. No...
Oct 22, 2019 | Marketing, Publishing
Book design often suffers from the mistaken notion that it is all about the perfect book cover. As all-important as the cover is, book design is much more than that. Look at the way you would a completed book, be it a novel, biography, business book, or self-help...
May 14, 2019 | Marketing, Publishing
SEO. Search Engine Optimization. Spooky words. Especially if you’re a writer who has just completed his or her novel, biography, business book, or book of inspiration. All you want to do is get your book to your book designer, get a great cover designed, and then get...
Feb 15, 2019 | Marketing, Publishing
Writing a self-help book or collaborating with a ghostwriting partner on a how-to book is a great way to scratch all kinds of creative itches. Perhaps you’re really good at a particular craft, sport, profession, or art and would like to share your knowledge. Maybe...
