Marketing Your Book: Online Marketing vs. Traditional Media

You’ve written a book. A novel, biography, business book, self-help book. The genre doesn’t matter.  Whatever type of book you’ve written, it has to be well marketed. You have two choices: Traditional vs. Online Marketing. Which way are you going to go? Both...

Choosing the Right Domain For Your Author Website

Choosing a domain name for your Author Website is crucial.  The key question we always ask is whether it is best to create a domain based on the title of the book or based upon the author’s name.  The answer, simply put, is both.  As an author, you are trying to...

Building an Author Website the Right Way

If you are an author and have a book you want to promote, there are several pitfalls in creating an effective, marketable website that you absolutely want to avoid. The first is not always as apparent as it might seem.  Too many of us spend too much of our focus on...