Gaining Exposure for Your Book

Here is the challenge that every self-published author faces; actually it is the challenge that authors who are working with mainstream publishers also experience.  How do you gain maximum exposure for your book?  You have to get it out there where readers know it is...

Don’t Be Afraid to Market Your Book

While the title of this blog is meant to alleviate the fear of marketing your book, the flipside is equally as important: Don’t be afraid to market the writer behind your book. Yes, both are easier said than done, since most authors – whether they are self-published...

Marketing Your Book: Online Marketing vs. Traditional Media

You’ve written a book. A novel, biography, business book, self-help book. The genre doesn’t matter.  Whatever type of book you’ve written, it has to be well marketed. You have two choices: Traditional vs. Online Marketing. Which way are you going to go? Both...