Dec 10, 2019 | Marketing, Publishing
I know what you’re thinking when I say, “Great book design begins with great communication.” You’re thinking, “This is obvious.” It should be, but it often is not. An author works extremely hard to produce that special book. Whether it’s a novel, biography, business...
Nov 26, 2019 | Publishing
Having a great story inside you is only the first step. Bringing the story to life is hard work, but it is as worthwhile a goal as there is. Seeing that story in print is special. Handing your printed book to a friend is beyond special. We all have a story in us,...
Oct 22, 2019 | Marketing, Publishing
Book design often suffers from the mistaken notion that it is all about the perfect book cover. As all-important as the cover is, book design is much more than that. Look at the way you would a completed book, be it a novel, biography, business book, or self-help...
Sep 13, 2019 | Marketing, Publishing
Mood is everything when it comes to designing a fabulous book jacket. A great book cover designer understands that his or her job is to translate what it feels like to read your book. Get the mood, understand the feeling, and pour that into a book cover without over...
Aug 21, 2019 | Marketing, Publishing
How much attention should you be paying to the current trends of the day when you set out to write the book of your dreams, be it a novel, a memoir, a business book, or a book of health and inspiration? Should you write from your heart or write to satisfy trends?...
May 14, 2019 | Marketing, Publishing
SEO. Search Engine Optimization. Spooky words. Especially if you’re a writer who has just completed his or her novel, biography, business book, or book of inspiration. All you want to do is get your book to your book designer, get a great cover designed, and then get...
