Building an Author Website the Right Way

If you are an author and have a book you want to promote, there are several pitfalls in creating an effective, marketable website that you absolutely want to avoid. The first is not always as apparent as it might seem.  Too many of us spend too much of our focus on...

Designing a Special Book Cover

First, I think it is important to understand that a well-designed book cover needs to do more than just catch a potential book-buyer’s eye. A special book cover also conveys a sense of what to expect when the reader opens the book. The cover is your way of...

Publishing a Diamond in the Rough

You’ve heard the story.  E.L. James self-published Fifty Shades of Gray and sold 250,000 copies before some really smart publisher took notice.  John Grisham self-published his first book, and now he’s, well, John Grisham. What did they do differently?  What do...

Creating a Book Cover for Your Self-Published Book

You have written your book.  Whether it is a work of fiction, a business book, biography, or self-help book, it is special to you.  The book cover you design, or have a professional book cover designer help you design, should be just as special to you.  You can rely...

Book Marketing Tips

Book marketing is one of the most important pieces of being a successful author. Perhaps your book is written. Or perhaps you’re in the process of writing a book. Now what? How do you find your audience? How do you build a brand for your book and yourself as an...