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info@grahampublishinggroup.com

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Typography: The Key to an Effective Book Cover

Dec 12, 2016 | Marketing, Publishing

What is the most important element in creating an appealing, eye-catching book cover? As it turns out, it is the one element most often overlooked. No, not the graphics or the color scheme. No, not the landscape or the theme. The answer is: TYPOGRAPHY. While I can...

Blogging is an Art

Nov 9, 2016 | Marketing

Blogging is not for everyone. But then, no art form is.  Even the best authors have to develop the skill, but when you do, blogging can be an effective way to promote yourself and market your book (or books). Blogging works as a marketing tool, but there are rules...

Designing the Interior of Your Book and E-Book

Sep 14, 2016 | Marketing

Now that you’ve successfully finished your book, one of the things that most people forget about is the importance of the design of the interior of your book; in other words, an attractive formatting of the words that the reader will see page to page, chapter to...

Facebook Advertising for Authors Just like You

Jul 12, 2016 | Marketing

If you’re a writer, you should strongly consider creating an Advertising Campaign on Facebook. At Graham Publishing Group, it is one of the very first things that we do for our authors. Let’s be honest.  Facebook advertising begins with research.  Don’t just throw up...

Marketing Your Book: Online Marketing vs. Traditional Media

Mar 15, 2016 | Marketing

You’ve written a book. A novel, biography, business book, self-help book. The genre doesn’t matter.  Whatever type of book you’ve written, it has to be well marketed. You have two choices: Traditional vs. Online Marketing. Which way are you going to go? Both...

Choosing the Right Domain For Your Author Website

Jan 19, 2016 | Marketing

Choosing a domain name for your Author Website is crucial.  The key question we always ask is whether it is best to create a domain based on the title of the book or based upon the author’s name.  The answer, simply put, is both.  As an author, you are trying to...