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info@grahampublishinggroup.com

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A Book, Well Designed, is a Work of Art

Jan 24, 2019 | Marketing, Publishing

Picture a book. Hold a book in your hands. Feel the texture.  Examine the cover. Look at the publication page, the dedication, the acknowledgments.  Even before you’ve opened to the first page, you’ve come face-to-face with a work of art. Look at the binding, the...

Five Habits of Effective Digital Marketing

May 18, 2018 | Marketing

Don’t you hate that phrase: effective digital marketing. Don’t you hate when you hear about how successful some guy or girl is in getting their product noticed; in the case of this blog, the book that you have written or had ghostwritten. Here is what I know. It’s all...

The Future of Book Design

Apr 18, 2018 | Marketing

It’s not a stretch to say that great book design begins with a perfectly designed book cover.  Here is a collection of thoughts about the direction of future book covers. Why Not a Collage?  Even as kids, we were encouraged to create collages. Out of newspaper, out of...

Gaining Exposure for Your Book

Mar 16, 2018 | Marketing

Here is the challenge that every self-published author faces; actually it is the challenge that authors who are working with mainstream publishers also experience.  How do you gain maximum exposure for your book?  You have to get it out there where readers know it is...

How to Get Reviews for Your Book

Nov 1, 2017 | Marketing

We all know the positive effect that reviews have on our books, in particular when it comes to sales, and this is true whether you are independently published or mainstream published.  Unfortunately, there’s no magic formula; then again, maybe this is a good thing,...

Don’t Be Afraid to Market Your Book

Mar 14, 2017 | Marketing

While the title of this blog is meant to alleviate the fear of marketing your book, the flipside is equally as important: Don’t be afraid to market the writer behind your book. Yes, both are easier said than done, since most authors – whether they are self-published...