Sep 2, 2020 | Marketing, Publishing
Never forget the art of it all. You have written your book. Whether it is a work of fiction, a business book, biography, or self-help book, it is special to you. The book cover you design, or have a professional book cover designer help you design, should be just as...
Jul 16, 2020 | Marketing, Publishing
You’ve heard the saying: There is no Plan B. That’s how you should feel about the marketing of your book. Plan A: Market the heck out of it. If there is a Plan B, it should be: Market the heck out of it even more. Yes, I know, I’m putting the cart before the horse....
Jun 19, 2020 | Marketing, Publishing
The simple answer: one that sells your book. Okay then, what are the things we can do to create a book cover that helps promote and sell your book? Let’s find out. Point One: The View from 30,000 Feet. Your book cover is designed for one purpose only: to get a...
Apr 3, 2020 | Marketing, Publishing
Fact: The best book designers and book cover designers make themselves completely familiar with your book’s content, storyline, premise, and message. If they don’t, find someone who will to commit their time to this critical phase. Fact: Both your book cover as well...
Dec 10, 2019 | Marketing, Publishing
I know what you’re thinking when I say, “Great book design begins with great communication.” You’re thinking, “This is obvious.” It should be, but it often is not. An author works extremely hard to produce that special book. Whether it’s a novel, biography, business...
