This moving and powerful biography was written by Maria Mai-Thuy Swenka and published by Graham Publishing Group.
If you’re a writer, you should strongly consider creating an Advertising Campaign on Facebook. At Graham Publishing Group, it is one of the very first things that we do for our authors.
Let’s be honest. Facebook advertising begins with research. Don’t just throw up an ad. Facebook has it all laid out for you with their Audience Insights function. It is a priceless tool. But it has to be used wisely. Don’t flinch at the word “research.” Research is at the heart of all advertising, and Facebook is no different. At Graham Publishing Group, we start every promotion campaign for our authors at Facebook Audience Insights.
It’s simple. You will find Audience Insights under the Tools function in your Ads Manager. This will then give access to just about everyone on Facebook. In fact, there is a link called exactly that: Everyone on Facebook.
This link gives you the ability to sort people by demographics, but also by their interests. Their “interests” are the most important part of this piece, in our opinion. If they are interested in writing or reading, you’re onto something.
At Graham Publishing Group, we then look for bundled audience interests with target groups numbering 500,000 people; this is the sweet spot. This is particularly important when it comes to the reach of your ad campaign. This number helps when it comes to things like ad performance and data reporting.
Facebook will then ask you to identify your Campaign Objective. Make your selection relevant to your audience and to your website’s goals. If you are an author trying to generate a following, make sure your Campaign Objective reflects this.
Remember that you are always trying to maximize the reach of your ad. Don’t be hasty and don’t try to be too clever. You are trying to drive people to your website, but you are also trying to keep them their once they arrive.
Budgeting is next on your list. Don’t overspent. Think about this objectively: you can always increase your budget once you start getting a feel for things.
Finally, spent sufficient time writing compelling copy for your ad. You’re trying to sell your book, yes, but your best bet in doing that is to capture the reader’s interest in describing you and your book and why it stands above your competition.