This book, written by Simon John Lee and published by Graham Publishing, explores 18 techniques that rely on the law of thirds to communicate, problem solve and manage people.
If you are an author or writer, and if you ever heard someone suggest that blogging is no longer relevant to your social media experience or in generating exposure for your book, please turn a deaf ear. It is as straightforward as this: blogging needs to be an important part of your online marketing.
The minute you chose to write your biography, a business book, a self-help book, or a novel, you became a brand, and promoting that brand is essential. Write what you know about. Post articles about topics relevant to you and your book. Don’t be afraid to demonstrate your knowledge, but do it in a reader friendly manner. Let people know who you are as a person and an author; let people know about your book. These are the interweaving of your brand. Don’t shy away from it.
Well before your book was finished, I hope you began creating an author website, because blogging is essential in driving traffic to your site and increasing your SEO (or search engine optimization). Make your site professional. Make it a place people want to visit, not an advertisement meant solely to sell your book. Most importantly, make it a site people want to
Perhaps most importantly, blogging is a wonderful way of communicating with people of similar interests, people who like to read and write, people who believe in the written word, and people who still think that literary world in an important, vital place. Let them know you feel the same.
In the world of self-publishing, you can’t sit back and hope by some miracle that your book will be discovered. You have to be proactive. You have to engage in online marketing. You have to participate in social media. You have to create a stream of commentary with your audience, and you have to build their trust. You have to communicate with book reviews and book bloggers. And you have to become a blogger in your own right.