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Latest blog post offers valuable insights into effective content marketing strategies for businesses of all sizes.

The Art of Book Cover Design

Never forget the art of it all. You have written your book.  Whether it is a work of fiction, a business book, biography, or self-help book, it is special to you.  The book cover you design, or have a professional book cover designer help you design, should be just as...

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Plan A: Market the Heck Out of Your Book

You’ve heard the saying: There is no Plan B.  That’s how you should feel about the marketing of your book. Plan A: Market the heck out of it.  If there is a Plan B, it should be: Market the heck out of it even more. Yes, I know, I’m putting the cart before the horse....

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What Makes for a Beautiful Book Cover?

The simple answer: one that sells your book. Okay then, what are the things we can do to create a book cover that helps promote and sell your book?  Let’s find out. Point One: The View from 30,000 Feet. Your book cover is designed for one purpose only: to get a...

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The Print Book vs. Ebook Debate

Here is the truth. There really is no debate. If you are an author and plan to publish your book independently, then you should know the pros and cons of creating a print book and/or an ebook. But know this: you need both. Print book lovers love the feel of paper.  We...

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