Blog
The Business of Self-Publishing
Every person who writes a book is an entrepreneur. Yes, there is an aspect of art in writing a book, but there is an equal part which is all business. You embraced the art, now you have to embrace the business. And why not. The business end is how you let readers...
Five Habits of Effective Digital Marketing
Don’t you hate that phrase: effective digital marketing. Don’t you hate when you hear about how successful some guy or girl is in getting their product noticed; in the case of this blog, the book that you have written or had ghostwritten. Here is what I know. It’s all...
The Future of Book Design
It’s not a stretch to say that great book design begins with a perfectly designed book cover. Here is a collection of thoughts about the direction of future book covers. Why Not a Collage? Even as kids, we were encouraged to create collages. Out of newspaper, out of...
Gaining Exposure for Your Book
Here is the challenge that every self-published author faces; actually it is the challenge that authors who are working with mainstream publishers also experience. How do you gain maximum exposure for your book? You have to get it out there where readers know it is...
Five Steps in the Self-publication Process
You’ve written an awesome book. It may be your first, your second, or your tenth. It may be a novel, biography, business book, or self-help book. Now it is time to see your creation in print, in an e-book format, and perhaps even an audio version. There are Five Steps...
The Amazon Book Puzzle
Selling books on Amazon can and should be a positive. If you’ve written a novel, biography, business book, or self-help book, you want to maximize your relationship with Amazon. Let’s talk about how. Amazon is in the business of selling books. They want to...