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Latest blog post offers valuable insights into effective content marketing strategies for businesses of all sizes.

A Book, Well Designed, is a Work of Art

Picture a book. Hold a book in your hands. Feel the texture.  Examine the cover. Look at the publication page, the dedication, the acknowledgments.  Even before you’ve opened to the first page, you’ve come face-to-face with a work of art. Look at the binding, the...

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Indie Publishing vs. Self-Publishing

You’re heard the stories about the incredible success that The Martian and 50 Shades of Grey had after their authors chose to launch the books via self-publication. You’ve very likely heard of Hugh Howey and A.G.Riddle. They earned their wings via self-publishing as...

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Ghostwriting a Business Book

You’re a business leader with a business to run.  You may also have a great idea for a business book that will, in fact, expand your business. The problem is moving from idea to words on a page. That is where a skillful ghostwriter can help. You have an expertise.  So...

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Hiring the Right Ghostwriter

Hiring the right ghostwriter is a worthwhile idea for anyone who has an interesting story to tell, a valuable message to deliver, or powerful tools to share. If you’ve thought about writing a novel, biography, business book, self-help book, or screenplay and don’t...

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Content Editing vs. Copy Editing

Here is the question:  Is there a difference between copy editing and proofreading?  From a writer’s point of view, there is, but there isn’t.  Some will say that the copy editor is tasked with the job of checking written material for grammar, spelling, and word...

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