Blog
Reading, Writing, and the Book Jacket Design Process
Mood is everything when it comes to designing a fabulous book jacket. A great book cover designer understands that his or her job is to translate what it feels like to read your book. Get the mood, understand the feeling, and pour that into a book cover without over...
Book Design Trends and Indie Publishing
How much attention should you be paying to the current trends of the day when you set out to write the book of your dreams, be it a novel, a memoir, a business book, or a book of health and inspiration? Should you write from your heart or write to satisfy trends?...
Marketing Your Book Using Your Email List
Make no mistake, your email list is an asset. A remarkable asset. Using it to its full advantage is essential. Let’s talk about how. Create and design a Landing Page on your website that works. Okay, so what is a Landing Page, you ask. The definition of a landing...
The Art of Writing vs. The Science of Writing
Writing is a beautiful thing, one that incorporates elements of both art and science. The science of writing is that most important focus we all need to have on the rules of writing and composition. Where do you use a semi-colon, for example. When should you forsake a...
Book Design and the World of SEO
SEO. Search Engine Optimization. Spooky words. Especially if you’re a writer who has just completed his or her novel, biography, business book, or book of inspiration. All you want to do is get your book to your book designer, get a great cover designed, and then get...
Be a Storyteller
Not everyone is a storyteller. Not everyone wants to be a storyteller. Make no mistake, however; we all love a good story. We love to be swept up in what is the heart and soul of any good story: conflict and resolution, drama and comedy, peril and heroism, love and...