Blog
Marketing Your Book Using Your Email List
Make no mistake, your email list is an asset. A remarkable asset. Using it to its full advantage is essential. Let’s talk about how. Create and design a Landing Page on your website that works. Okay, so what is a Landing Page, you ask. The definition of a landing...
The Art of Writing vs. The Science of Writing
Writing is a beautiful thing, one that incorporates elements of both art and science. The science of writing is that most important focus we all need to have on the rules of writing and composition. Where do you use a semi-colon, for example. When should you forsake a...
Book Design and the World of SEO
SEO. Search Engine Optimization. Spooky words. Especially if you’re a writer who has just completed his or her novel, biography, business book, or book of inspiration. All you want to do is get your book to your book designer, get a great cover designed, and then get...
Be a Storyteller
Not everyone is a storyteller. Not everyone wants to be a storyteller. Make no mistake, however; we all love a good story. We love to be swept up in what is the heart and soul of any good story: conflict and resolution, drama and comedy, peril and heroism, love and...
You’ve Written a Book – Now What?
There are two ways to go now that your book is done, and there are pros and cons to each. Traditional publishing. Independent publishing. Let’s define them. Traditional publishing is when you create a relationship with a mainstream publishing house, either big or...
Ghostwriting a Successful Self-Help Book and Successfully Marketing It
Writing a self-help book or collaborating with a ghostwriting partner on a how-to book is a great way to scratch all kinds of creative itches. Perhaps you’re really good at a particular craft, sport, profession, or art and would like to share your knowledge. Maybe...