Blog

Latest blog post offers valuable insights into effective content marketing strategies for businesses of all sizes.

Building an Author Website the Right Way

If you are an author and have a book you want to promote, there are several pitfalls in creating an effective, marketable website that you absolutely want to avoid. The first is not always as apparent as it might seem.  Too many of us spend too much of our focus on...

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Designing a Special Book Cover

First, I think it is important to understand that a well-designed book cover needs to do more than just catch a potential book-buyer’s eye. A special book cover also conveys a sense of what to expect when the reader opens the book. The cover is your way of...

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Publishing a Diamond in the Rough

You’ve heard the story.  E.L. James self-published Fifty Shades of Gray and sold 250,000 copies before some really smart publisher took notice.  John Grisham self-published his first book, and now he’s, well, John Grisham. What did they do differently?  What do...

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The power is in the story

Who has not been captivated by a good story? Who has not found themselves invested in the outcome of a great character?  A powerful narrative has a way of capturing the attention and imagination of audiences in a way no other device can. There is excitement, drama,...

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