Blog
Facebook Advertising for Authors Just like You
If you’re a writer, you should strongly consider creating an Advertising Campaign on Facebook. At Graham Publishing Group, it is one of the very first things that we do for our authors. Let’s be honest. Facebook advertising begins with research. Don’t just throw up...
Traditional Publishing versus Self-Publishing – Pros and Cons
Traditional Publishing refers to the longstanding “tradition” of creating a relationship with a mainstream publishing house, either big or small, who buys the rights to your book in exchange for an advance and the hope of royalties. The publishing house markets and...
Self-Publishing Essentials for Every Author
As company that provides self-publishing guidance and assistance to authors from Florida to New York, from North Carolina to Texas, from Colorado to California, we have come to recognize five essentials that we want all of our clients to be aware of. We are assuming...
The Business of Self-Publishing
If you are going to self-publish, do it because it is in your best interest, not because there are no other avenues open to you. Do it because the book you’ve written deserves every ounce of your energy in seeing it into the hands of the reading public. Those people...
Marketing Your Book: Online Marketing vs. Traditional Media
You’ve written a book. A novel, biography, business book, self-help book. The genre doesn’t matter. Whatever type of book you’ve written, it has to be well marketed. You have two choices: Traditional vs. Online Marketing. Which way are you going to go? Both...
Self-Publishing and the Importance of Blogging
If you are an author or writer, and if you ever heard someone suggest that blogging is no longer relevant to your social media experience or in generating exposure for your book, please turn a deaf ear. It is as straightforward as this: blogging needs to be an...